{"product_id":"maison-seoul-ice-mask","title":"Maison Seoul - Ice Mask","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1050\/7209\/9669\/files\/daniel_.0706.png?v=1784479903\" alt=\"\"\u003eLong before a red carpet moment or an early meeting, Seoul's makeup artists reach for one tool: cold. The Seoul Ice Ritual™ mask brings that exact technique home, in a soft, wearable gel mask designed to fit snugly around the eyes, cheeks and jawline.\u003c\/p\u003e\n\u003cdiv class=\"desc-copy\"\u003e\n\u003cp\u003eInside the mask, thousands of tiny gel beads hold their temperature far longer than a flat ice pack or chilled spoon. Once cooled in the fridge or freezer, they stay cold and pliable for a full 10–15 minute session, moulding gently to the contours of your face instead of sitting stiff and flat.\u003c\/p\u003e\n\u003cp\u003eCold therapy works on skin the same way it works on a sprained ankle: it constrains blood vessels, calms inflammation, and tightens the look of pores and puffiness almost instantly. Used a few times a week, it becomes a quiet, five-minute pause — before makeup, after a long flight, or as the final step of an evening routine.\u003c\/p\u003e\n\u003cp\u003eThe soft elastic strap keeps the mask securely in place hands-free, so you can cool, breathe, and carry on with the rest of your routine at the same time. Fully reusable: rinse, dry, and return it to the fridge for its next session.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"benefit\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"benefit\"\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1050\/7209\/9669\/files\/Scherm_afbeelding_2026-07-19_om_18.45.11.png?v=1784479526\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Maison Seoul","offers":[{"title":"Ice Mask Pink White Pearl","offer_id":54406737068373,"sku":"CJYD233816802BY","price":39.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/7209\/9669\/files\/icemasker.png?v=1784479728","url":"https:\/\/www.maisonseoul.store\/nl\/products\/maison-seoul-ice-mask","provider":"Maison Seoul","version":"1.0","type":"link"}